envida element exploration
The elements below show potential solutions to specific goals and challenges with the envida website. They combine messaging and design to provide an overall sense of tone and style that will be used as a foundation for creating the rest of the website. Each section includes a brief description of what we’re trying to achieve.
Vibrancy, life and personality
Whenever possible, show images of people living life and give a sense of their personality. In this example, the color, graphic, messaging, and even the color of the clothing all work together to create a clear picture.
You are vibrant
Your lifestyle should be, too. At envida, we understand how important transportation and the comfort of your own home truly are to your happiness and health. That’s why we transport our clients to medical appointments, work and volunteer activities, classes, recreation activities and more. And we support your desire to stay where you’re most comfortable – home.
Balancing energy and compassion with simplicity and dependability
We want to make information as clear as possible while still infusing emotion. The messaging speaks to your audiences in a casual, yet straightforward way. The images create familiarity and focus on the little things that mean so much to people who want to stay in their homes. A clear hierarchy and small graphic touches help bring your eye down the page and link information together.
Creating context
Checklists and other key information should be clear but don’t have to be boring. By adding additional context through icons and imagery, people browsing the page can find the information they’re looking for quickly. Notice the small ties of on-brand color, even in the image, that ensure consistency.
Questions and statements
Bold titles and callouts alternate between questions and statements, engaging the reader and letting them know exactly what different sections of the page will be covering.
How do I get a ride when I need one?
3 convenient ways to schedule a pick-up
Speaking from the heart
Testimonials and key statements work hand-in-hand with bold images that have a clear focus to create impact.
Step-by-step
Processes are arranged so that you can always see the end-goal and every step would be clickable. A subtle sense of movement is created in the design and next steps will always be crystal clear.
Let's get moving
Here's how it works
The little details
Instead of focusing only on the mundane (ie. picking up prescriptions), bring a bit of surprise-and-delight through small touches that remind people of the life they want to be living.
Ready to take action
It will always be clear when someone should take an action and what that action should be. Large, clear buttons combined with messages and images that provide context help move people through the site.
